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Core Library Resources
SMA: Sports Market Analytics (formerly SBRNet: Sport Business Research Network)
Click on a sport (e.g., fishing) then find content relevant to it. Data availability and currency depend on the sources.
Market research reports. Use the following keywords to find relevant reports: sports, outdoor, fitness, [sport name], green, millennials, etc.
Statistics and analyses on industries and consumers. Click on the Industries tab to find specific research reports (e.g., Wearables in the US, Sportswear in the US).
In-depth reports on US industries.
Provides statistics from over 18,000 free and proprietary sources on a wide range of topics such as business, media, and demographics.
Demographics, psychographics, and media usage of U.S. adult consumers. Allows 5 simultaneous users.
Business Source Premier
Covers broad industries (e.g., sports equipment). Each profile has a Five Forces analysis of the industry. ** Check out the database tutorial to learn the most effective way to search for industry profiles.
Business Insights: Global
Click on the Industries tab on the top menu bar. You can also search for a main player in your industry, then click on the industries listed in the company profile.
An industry association is established to advocate for the industry and associated companies. They collect and provide unique data/articles/reports. Sometimes these sources are on their websites for free.
To find the industry association websites:
- Do a Google search with keywords followed by "association".
- Industry profiles in library databases may have a section for related associations. For example, in the IBISWorld report, look under "About this Industry", then "Additional Resources".
Data from the National Sporting Goods Association
PSU does NOT provide access to these resources. They are listed here for your reference only.
Business newsletters on the European sporting goods and outdoor market + non-athletic footwear and eyewear. Market research on European countries and the BRICS for sporting goods, golf and outdoor products.
Heard on the Tee
Latest golf industry news.
Market share reports based on cash register tracking data. Also, consumer research and many special reports on various segments of the sporting goods market.
Trade publications and data on the sporting goods industry.
Pew Research Center
"A nonpartisan fact tank" on issues, attitudes, and trends, covering topics such as politics, media, social trends, religion, technology, etc..
Reports and data on market shares, consumer lifestyles and media trends. Also check out the Nielsen main website
"Tracking the sentiment, behaviors and motivations of American adults since 1963"
Public opinion polls
American Time Use Survey
Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing. Collected by the Bureau of Labor Statistics.
Facebook Audience Insights
Provides demographic (age, gender, education level, etc.) and psychographic (interests, hobbies, lifestyles) data about your target audience.
Consumer Barometer with Google
"A tool to help you understand how people use the Internet across the world."
Think with Google Consumer Insights
Articles and reports with data and analysis on consumer behaviors.