Athletic & Outdoor Industry: Market Research

Core Library Resources

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Industry/Trade Associations

An industry association is established to advocate for the industry and associated companies. They collect and provide unique data/articles/reports. Sometimes these sources are on their websites for free.

To find the industry association websites:

  • Do a Google search with keywords followed by "association".
  • Industry profiles in library databases may have a section for related associations. For example, in the IBISWorld report, look under "About this Industry", then "Additional Resources".

Additional Resources

PSU does NOT provide access to these resources. They are listed here for your reference only. 

Industry Research

Consumer Research

Useful Websites