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List of Databases
Click to find the tutorials:
Business Source Premier
Finding MarketLine company profile (incl. SWOT) [2-minute video]
Business description, history, key employees, products, competitors, SWOT, etc.
Finding MarketLine industry profile (incl. Five Forces Analysis) [4-minute video]
Market size, segmentation, outlook, Five Forces Analysis, leading companies, etc..
Finding country reports (incl. PESTEL analysis) [3-minute video]
Country reports (population, economy, risks, opportunities, etc.), PESTEL analysis.
In the IBISWorld database, click on the question mark on the upper right hand side of the page to access more tutorials and help information.
Investext (via Mergent Online)
Mergent Online tutorial
Finding and using a company profile, and doing a side-by-side financial comparison between companies.
Finding market research reports [5-minute video]
** New interface launched 01/14/20 so instructions on search techniques are outdated. [To Be Updated]. Contents are mostly the same. ** Market size, trends and forecasts, consumer demographics and attitudes, market shares, etc..
Portland Business Journal
The following is a list of documents from ReferenceUSA on their methodology behind the numbers:
Simmons Insights tutorial
Demographic and psychographic data on US adult consumers. Create Quick Reports on target market and Crosstabs to compare targets. Includes user manuals.
SMA (Sports Market Analytics)
WRDS (Wharton Research Data Services)