Database Tutorial: MRI-Simmons: Home

What is MRI-Simmons

MRI-Simmons is "the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies, and media companies with deeper insights into the 'why' behind consumer behavior." 

MRI-Simmons provides different "studies" with different datasets: 

  • MRI-Simmons USA: demographics, purchase behaviors, lifestyles, psychographics (attitudes, perceptions, preferences, etc.), and media usage for US adult (18+) consumers.
  • Connect: MRI-Simmons USA plus additional data on consumer digital behaviors (e.g., time spent with media devices). 
  • Local (Portland OR): demographics, purchase behaviors, lifestyles, psychographics (attitudes, perceptions, preferences, etc.), and media usage for consumers in the Portland, OR area. ** Certain variables are NOT available in the Local study (only in the national study).

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