Athletic & Outdoor Industry: Recommended Readings

Black Faces, White Spaces by Carolyn Finney

Let My People Go Surfing by Yvon Chouinard

One Tough Mother by Gert Boyle

Pitch invasion : three stripes, two brothers, one feud - Adidas and the making of modern sport by Barbara Smit

Rules of the Red Rubber Ball by Kevin Carroll

Shoe Dog by Phil Knight

Swoosh by J. B. Strasser; Laurie Becklund; J Strasser

Playing to Win by A. G. Lafley; Roger L. Martin

The Art of the Start 2. 0 by Guy Kawasaki

The Big Pivot by Andrew S. Winston

Buyology by Martin Lindstrom; Paco Underhill (Foreword by)

A New Brand World by Scott Bedbury; Stephen Fenichell

Passion Brands by Kate Newlin

Small Data by Martin Lindstrom

Unconscious Branding by Douglas Van Praet

Storytelling with Data by Cole Nussbaumer Knaflic

Storytelling with Data: Let's Practice! by Cole Nussbaumer Knaflic

Data-Driven Storytelling by Nathalie Henry Riche (Editor)

Visual Data Storytelling with Tableau by Lindy Ryan

Learning Tableau 2020 by Joshua N. Milligan

HBR Guide to Data Analytics Basics for Managers by Harvard Business Review