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Athletic & Outdoor Industry: Recommended Readings
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Classic A&O Reading List
Black Faces, White Spaces
by
Carolyn Finney
ISBN: 9781469614496
Publication Date: 2014-06-01
ebook.
Let My People Go Surfing
by
Yvon Chouinard
ISBN: 9780143109679
Publication Date: 2016
Print.
One Tough Mother
by
Gert Boyle
ISBN: 9780786719143
Publication Date: 2006
Print.
Pitch invasion : three stripes, two brothers, one feud - Adidas and the making of modern sport
by
Barbara Smit
ISBN: 9780713998887
Publication Date: 2006
Print.
Rules of the Red Rubber Ball
by
Kevin Carroll
ISBN: 1933060026
Publication Date: 2005
Print.
Shoe Dog
by
Phil Knight
ISBN: 9781501135910
Publication Date: 2016
Print.
Swoosh
by
J. B. Strasser; Laurie Becklund; J Strasser
ISBN: 0887306225
Publication Date: 1993
Print.
Branding, Strategy, Entrepreneurship, Sustainability
Playing to Win
by
A. G. Lafley; Roger L. Martin
ISBN: 9781422187401
Publication Date: 2013
ebook.
The Art of the Start 2. 0
by
Guy Kawasaki
ISBN: 9781591847847
Publication Date: 2015
Print.
The Big Pivot
by
Andrew S. Winston
ISBN: 9781625270528
Publication Date: 2014
ebook.
Buyology
by
Martin Lindstrom; Paco Underhill (Foreword by)
ISBN: 9780385523899
Publication Date: 2010
Print.
A New Brand World
by
Scott Bedbury; Stephen Fenichell
ISBN: 0670030767
Publication Date: 2002
Print.
Passion Brands
by
Kate Newlin
ISBN: 9781591026877
Publication Date: 2009
Print.
Small Data
by
Martin Lindstrom
ISBN: 9781250118011
Publication Date: 2017
Print.
Unconscious Branding
by
Douglas Van Praet
ISBN: 9780230341791
Publication Date: 2012
Print.
Storytelling with Data
Storytelling with Data
by
Cole Nussbaumer Knaflic
ISBN: 9781119002260
Publication Date: 2015
ebook.
Storytelling with Data: Let's Practice!
by
Cole Nussbaumer Knaflic
ISBN: 1119621585
Publication Date: 2019
ebook.
Data-Driven Storytelling
by
Nathalie Henry Riche (Editor)
ISBN: 9781138197107
Publication Date: 2018
ebook.
Visual Data Storytelling with Tableau
by
Lindy Ryan
ISBN: 0134712838
Publication Date: 2018
Print.
Learning Tableau 2020
by
Joshua N. Milligan
Publication Date: 2020
ebook.
HBR Guide to Data Analytics Basics for Managers
by
Harvard Business Review
ISBN: 9781633694286
Publication Date: 2018
ebook.
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