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Athletic & Outdoor Industry: Recommended Readings

Classic A&O Reading List

Black Faces, White Spaces by Carolyn Finney
ISBN: 9781469614496
Publication Date: 2014-06-01
ebook.
Let My People Go Surfing by Yvon Chouinard
ISBN: 9780143109679
Publication Date: 2016
Print.
One Tough Mother by Gert Boyle
ISBN: 9780786719143
Publication Date: 2006
Print.
Pitch invasion : three stripes, two brothers, one feud - Adidas and the making of modern sport by Barbara Smit
ISBN: 9780713998887
Publication Date: 2006
Print.
Rules of the Red Rubber Ball by Kevin Carroll
ISBN: 1933060026
Publication Date: 2005
Print.
Shoe Dog by Phil Knight
ISBN: 9781501135910
Publication Date: 2016
Print.
Swoosh by J. B. Strasser; Laurie Becklund; J Strasser
ISBN: 0887306225
Publication Date: 1993
Print.

Branding, Strategy, Entrepreneurship, Sustainability

Playing to Win by A. G. Lafley; Roger L. Martin
ISBN: 9781422187401
Publication Date: 2013
ebook.
The Art of the Start 2. 0 by Guy Kawasaki
ISBN: 9781591847847
Publication Date: 2015
Print.
The Big Pivot by Andrew S. Winston
ISBN: 9781625270528
Publication Date: 2014
ebook.
Buyology by Martin Lindstrom; Paco Underhill (Foreword by)
ISBN: 9780385523899
Publication Date: 2010
Print.
A New Brand World by Scott Bedbury; Stephen Fenichell
ISBN: 0670030767
Publication Date: 2002
Print.
Passion Brands by Kate Newlin
ISBN: 9781591026877
Publication Date: 2009
Print.
Small Data by Martin Lindstrom
ISBN: 9781250118011
Publication Date: 2017
Print.
Unconscious Branding by Douglas Van Praet
ISBN: 9780230341791
Publication Date: 2012
Print.

Storytelling with Data

Storytelling with Data by Cole Nussbaumer Knaflic
ISBN: 9781119002260
Publication Date: 2015
ebook.
Storytelling with Data: Let's Practice! by Cole Nussbaumer Knaflic
ISBN: 1119621585
Publication Date: 2019
ebook.
Data-Driven Storytelling by Nathalie Henry Riche (Editor)
ISBN: 9781138197107
Publication Date: 2018
ebook.
Visual Data Storytelling with Tableau by Lindy Ryan
ISBN: 0134712838
Publication Date: 2018
Print.
Learning Tableau 2020 by Joshua N. Milligan
Publication Date: 2020
ebook.
HBR Guide to Data Analytics Basics for Managers by Harvard Business Review
ISBN: 9781633694286
Publication Date: 2018
ebook.