BA 301 Research & Analysis of Business Problems: Industry Info

Which industry does your company operate in?

Two tips on finding out what industry or industries a company operates in:

  • Most library databases that provide Company Profiles will include the primary industry (and sometimes secondary industries) the company is in. For example, in Business Insights: image of company profile in Business Insights
  • In IBISWorld, type in your company's name (or a main player's name if your company doesn't yield good results) to find relevant industry information: ibisworld company name search

Industry Classifications

Industry classification systems are created to promote data comparability. NAICS (current version) and SIC (older version) are the most widely used in the United States. You can search by classification codes to find information on industries or sectors in many books, databases, and government websites. However, NAICS and SIC focus on broader industry activities and may not have a specific code for niche/emerging industries. Many databases also have their own classification systems.

Industry/Trade Associations

An industry association is established to advocate for the industry and associated companies. They collect and provide unique data/articles/reports. Sometimes these sources are on their websites for free.

To find the industry association websites:

  • Do a Google search with keywords followed by "association".
  • Industry profiles in library databases may have a section for related associations. For example, in the IBISWorld report, look under "About this Industry", then "Additional Resources".

Industry Profiles & Market Research Reports

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