Sometimes a company is having a very obvious problem that causes a media frenzy (e.g., employee lawsuit, being hacked). To identify these issues, do a quick search on your company in major newspapers like the Wall Street Journal, the New York Times, or the Financial Times, or alternatively, do a Google News search (use Google Advanced Search to get better results).
Articles that talk about problems don’t necessarily use the word “problem." Read up on the company, its competitors, and its environment. Problems will likely emerge as you gain a comprehensive and holistic view of the current position the company is in. When you have a more defined scope (e.g., is it labor, environmental practices, branding, or...?), use specific keywords in Business Source Premier, LexisNexis, or Google to find more evidence to support your argument.
Search databases across multiple publications:
Direct access to specific publications: