Different ways to search for company filings
** 20-F: annual SEC filings by foreign corporations traded on US exchanges.
Earnings Conference Calls may provide insight on company strategies and responses to issues. Transcripts may be available on the company website (usu. under Investors/Investor Relations). Additional resources for transcripts:
Company press releases are available on the company website under Media, News, or Press (particular terms might differ). Or simply google [company name such as Apple] Press release
** Video Playlist: click on the image below for videos on finding market growth and market shares information in library databases, using Coca-Cola as an example:
To construct the BCG Matrix, you need the following information:
Products -- usually product and brand information is readily available on a company's website or in their annual report (if it's a public company).
Market growth -- "growth rate" refers to the growth of the market (e.g., bottled water or juice), i.e., the % change of revenue/sales/market size from year to year. It can be positive (growth) or negative (decline). Might be available from the following sources: * if there is no growth rate for your specific market, broaden your search to a larger category that covers it (e.g., if there is no information on "organic energy bars without cashews", find information on "organic energy bars" or even just "energy bars" instead)
Market share -- "market share" refers to share of the specific product/brand (e.g., Dasani or Minute Maid). Try the sources listed in Industry & Market Research - Market Shares
Depending on the company, BCG Matrix can be easy to construct (e.g., consumer products are covered extensively in Mintel and Passport), or challenging due to the limited information on certain types of businesses or products. If you don't find specific data, broaden the search, or use existing information and make an educated estimate.
Market/Household Penetration Rate: not available in all databases and wording might be different. Brainstorm how penetration rate may be described for a given product or service, in addition to words like buy or purchase. For example: