BA 311 Marketing Management: Home

In this guide you will find research tips and resources that will help you with the BA 311 Project. 

Recommended sources:

• Industry profiles and market research reports
• Articles from trade publications, newspapers, and business magazines
• Industry or trade associations (e.g., National Sporting Goods Association)
• Government data or reports (e.g., Census)
• Company website (and if it's a public company, its 10-Ks/10-Qs  and earnings conference call transcripts), press releases, and social media
• Interest/Advocacy groups or other relevant organizations
• User-generated content (discussion forums, review sites, blogs, etc.)

 * Creative Commons photo credit: https://flic.kr/p/oxpvJQ 

Kerry Wu

Email: wuq@pdx.edu   
Office hours by appointment