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BA 311 Marketing Management: Home

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In this Guide

photo of arrows and targets, for target marketIn this guide you will find research tips and resources that will help you with the BA 311 Project. 

Generally, when doing secondary market research, consider consulting the following sources:

  • Industry profiles and market research reports
  • Articles from trade publications, newspapers, and business magazines
  • Industry or trade associations (e.g., National Sporting Goods Association)
  • Government data or reports (e.g., Census)
  • Company website (for SEC filings and press releases) and social media
  • Interest/Advocacy groups or other relevant organizations
  • User-generated content (discussion forums, review sites, blogs, etc.)

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