BA 311 Marketing Management: Home

Related Guides

In this Guide

photo of arrows and targets, for target marketIn this guide you will find research tips and resources that will help you with the BA 311 Project. 

Recommended sources:

  • Industry profiles and market research reports
  • Articles from trade publications, newspapers, and business magazines
  • Industry or trade associations (e.g., National Sporting Goods Association)
  • Government data or reports (e.g., Census)
  • Company website (and if it's a public company, its 10-Ks/10-Qs  and earnings conference call transcripts), press releases, and social media
  • Interest/Advocacy groups or other relevant organizations
  • User-generated content (discussion forums, review sites, blogs, etc.)

 * Creative Commons photo credit: 

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