MKTG 441 Media Strategy: Industry/Market
Industry Profiles & Market Research Reports
- Mintel
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Maintains market research reports and consumer demographic/lifestyle profiles covering U.S. and international marketplaces. - Passport (by Euromonitor)
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Contains extensive statistics and analyses on countries, industries, companies, and consumers. - Statista
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Provides statistics from over 18,000 free and proprietary sources on a wide range of topics such as business, media, and demographics. - SMA: Sports Market Analytics (formerly SBRNet: Sport Business Research Network)
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Provides coverage of market segmentation for sporting goods, sports e-commerce, sports marketing, sports sponsorship, and sports facilities as well as articles on sports broadcasting and social media.
Industry/Trade Associations
An industry association is established to advocate for the industry and associated companies. They collect and provide unique data/articles/reports. Sometimes these sources are on their websites for free.
To find the industry association websites:
- Do a Google search with keywords followed by "association".
- Industry profiles in library databases may have a section for related associations. For example, in the IBISWorld report, look under "About this Industry", then "Additional Resources", such as:
Data from Industry Associations (NSGA/SFIA)
- NSGA Reports & StatisticsReports and datasets from National Sporting Goods Association. Includes: Sports Participation in the US (2019-), Sports Participation Lifecycle Demographics (2019-), Gen Z Shopper Playbook (2022), Shopper Playbook (2015), and The Sporting Goods Market (2019).