MKTG 441 Media Strategy: Home
About This Guide
This course guide curates resources related to MKTG 441.
Click on the tabs above to find direct links and research tips.
Library Database Recommendations:
- Mintel: market trends, market shares, detailed consumer demographics and psychographics.
- Passport: market trends, market shares, some consumer info.
- IBISWorld: current industry conditions, outlook/forecast, some consumer info.
- Statista: mostly data related to industry, market, and consumer.
- Simmons Insights: data on consumer demographics, psychographics, and media usage.