MKTG 441 Media Strategy: Home

Related Guides

About This Guide

This course guide curates resources related to MKTG 441.

Click on the tabs above to find direct links and research tips.

Library Database Recommendations:

  • Mintel: market trends, market shares, detailed consumer demographics and psychographics. 
  • Passport: market trends, market shares, some consumer info.
  • IBISWorld: current industry conditions, outlook/forecast, some consumer info. 
  • Statista: mostly data related to industry, market, and consumer.
  • MRI Simmons: data on consumer demographics, psychographics, and media usage.

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