MKTG 441 Media Strategy: Home

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This course guide curates resources related to MKTG 441.

Click on the tabs above to find direct links and research tips.

Library Database Recommendations:

Mintel: market trends, market shares, detailed consumer demographics and psychographics.
Passport: market trends, market shares, some consumer info.
IBISWorld: current industry conditions, outlook/forecast, some consumer info.
Statista: mostly data related to industry, market, and consumer.
MRI Simmons: data on consumer demographics, psychographics, and media usage.

Kerry Wu

Email: wuq@pdx.edu
Office hours by appointment