Career Development : Industry
There are three main sources for industry information:
- Industry reports/profiles through Library databases: relatively comprehensive overview (e.g., size, forecast, main players, current issues). A very new or niche industry may not have a dedicated report.
- Industry associations: may provide unique data and analysis not available elsewhere and some information may be free on the website.
- General media: newspapers, business magazines, trade publications, industry blogs. Use them to be informed of current developments related to an industry. They are especially useful if one cannot find a dedicated industry report. Use library article databases or do a Google search.
Which industry does your company operate in?
Two tips on finding out what industry or industries a company operates in:
- Most library databases that provide Company Profiles will include the primary industry (and sometimes secondary industries) the company is in. For example, in Business Insights:
- In IBISWorld, type in your company's name (or a main player's name if your company doesn't yield good results) to find relevant industry information:
Industry Profiles & Market Research Reports
An industry association is established to advocate for the industry and associated companies. They collect and provide unique data/articles/reports. Sometimes these sources are on their websites for free.
To find the industry association websites:
- Do a Google search with keywords followed by "association".
- Industry profiles in library databases may have a section for related associations. For example, in the IBISWorld report, look under "About this Industry", then "Additional Resources".