MKTG 464 Marketing Strategy and Management: Home
Related Guides
Quick Reference
Recommended Resources for Situational Analysis:
- Industry profiles: IBISWorld
- Market research reports: Mintel, Passport
- Industry/market statistics: Statista
- Industry/trade associations
- Articles
Recommended Resources for Customer Analysis:
- Market research reports: Mintel, Passport
- Consumer profiling: Simmons Insights
- Industry profiles: IBISWorld
- Consumer statistics: Statista
- Industry/trade associations
- Articles
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