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MKTG 464 Marketing Strategy and Management: Home

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Quick Reference

Recommended Resources for Situational Analysis:

Industry profiles: IBISWorld
Market research reports: Mintel, Passport
Industry/market statistics: Statista
Industry/trade associations
Articles

Recommended Resources for Customer Analysis:

Market research reports: Mintel, Passport
Consumer profiling: Simmons Insights
Industry profiles: IBISWorld
Consumer statistics: Statista
Industry/trade associations
Articles

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Kerry Wu

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