MKTG 464 Marketing Strategy and Management: Home

Related Guides

Quick Reference

Recommended Resources for Situational Analysis:

  • Industry profiles: IBISWorld
  • Market research reports: Mintel, Passport
  • Industry/market statistics: Statista
  • Industry/trade associations
  • Articles 

Recommended Resources for Customer Analysis:

  • Market research reports: Mintel, Passport
  • Consumer profiling: Simmons Insights
  • Industry profiles: IBISWorld
  • Consumer statistics: Statista
  • Industry/trade associations
  • Articles 

 

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