MKTG 442 Creative Strategy: Home

This course guide curates resources related to MKTG 442.

Click on the tabs above to find direct links and research tips.

Library Database Recommendations:

• Mintel: market trends, market shares, detailed consumer demographics and psychographics. 
• Passport: market trends, market shares, some consumer info.
• IBISWorld: current industry conditions, outlook/forecast, some consumer info. 
• Statista: mostly data related to industry, market, and consumer.
• MRI Simmons: data on consumer demographics, psychographics, and media usage.

Kerry Wu

Email: wuq@pdx.edu   
Office hours by appointment