Database Tutorial: Simmons Insights: Home
What is Simmons Insights
Simmons Insights is the platform for MRI-Simmons, "the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies, and media companies with deeper insights into the 'why' behind consumer behavior."
Accessing Simmons Insights & Studies Available
- Simmons Insights
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Demographics, psychographics, and media usage of U.S. adult consumers. Allows 5 simultaneous users.
Simmons Insights provides different "studies" with different datasets:
- NHCS Adult Study: demographics, purchase behaviors, lifestyles, psychographics (attitudes, perceptions, preferences, etc.), and media usage for US adult (18+) consumers.
- Simmons Connect: all NHCS data plus additional data on consumer digital behaviors (e.g., smartphone, tablet, and computer usage).
- SimmonsLocal (Portland, OR): demographics, purchase behaviors, lifestyles, psychographics (attitudes, perceptions, preferences, etc.), and media usage for consumers in the Portland, OR area.
User Guides
- How to Interpret Quick Reports DataFormat is based on OneView, but data interpretation remains the same.
- How to Interpret Crosstab DataFormat is based on OneView, but data interpretation remains the same.
- MRI Simmons Official Youtube ChannelVideo tutorials from the company.