MKTG 464 Marketing Strategy and Management: Home
Related Guides
Quick Reference
Recommended Resources for Situational Analysis:
- Industry profiles: IBISWorld
- Market research reports: Mintel, Passport
- Industry/market statistics: Statista
- Industry/trade associations
- Articles
Recommended Resources for Customer Analysis:
- Market research reports: Mintel, Passport
- Consumer profiling: Simmons Insights
- Industry profiles: IBISWorld
- Consumer statistics: Statista
- Industry/trade associations
- Articles
Need Help? Ask a Librarian
- Contact a librarian 24/7 using our chat services.
- Email questions will receive a response in one business day.
- You can get help in person at the research help desk, 1st floor of the Library these days and times.
Subject Librarian
Kerry Wu
Email: wuq@pdx.edu
Office hours by appointment