BA 316U Essentials of Marketing (Business Minor): Personal Marketing Plan
Career Exploration & Skill Building
- O*NET Online (US Department of Labor)Provides detailed description of an occupation, such as work activities, skills, education and credentials, pay, and projected growth.
- Occupational Outlook Handbook (Bureau of Labor Statistics)Provides career information, such as duties, work environment, education and training, pay, outlook, as well as state and area data.
- CareerOneStopProvides occupation profile by state. Also offers many other related resources and tools such as industry profiles, occupation comparison, self assessment, and more.
- State of Oregon Employment DepartmentOccupation information in Oregon: description, licenses & certifications, wage range by geographic location, outlook, etc.
- IndeedIndeed and other job sites give real time information on jobs currently available, qualifications desired, and salary range.
- Census Economic IndicatorsHow the US economy is doing.
- Business OregonEconomic analysis, business environment, incentives, assistance, etc..
- Lynda.comOnline courses for skill building. Available through the Multnomah County Library (PSU students can sign up for an account with their PSU email).
Personal Branding
- Lynda.com via Multnomah County LibraryLots of high quality videos on personal branding and other skills trainings. You can get a free MCL library card(show them your PSU ID card) that enables remote access to the site.
Salaries & Company Culture
In addition to the occupation information portals listed under Career Exploration, also try the following:
- Salary.comProvides free reports on average salaries and benefits of a given job in a geographic location.
- SalaryExpertSalary info based on education, experience, location, skills, etc..
- PayScaleRange of salary information by city, experience, and job.
- Mint Salary"Powered by TurboTax data"
- GlassdoorLearn about company culture, salaries, and other info.
- Overview of BLS Statistics on Pay and BenefitsInformation on wages, earnings, and benefits by geographic area, occupation, and industry.
- NACE Salary InformationStarting salaries for college graduates and other limited free information (e.g., salaries by majors)
- The Ultimate Guide to Negotiating Your SalaryThe whys and the hows.
Target Companies & Industries
- State of Oregon Employment DepartmentOccupation information in Oregon: description, licenses & certifications, wage range by geographic location, outlook, etc.
- Business Insights: GlobalProvides company and industry profiles, including SWOT reports, market share reports, investment reports, articles, financials, and case studies.
- Mergent OnlineProvides detailed information on US and international public companies.
- Reference Solutions (formerly ReferenceUSA)Provides profiles of U.S. companies, health care providers, nonprofit organizations, and government agencies.
- IBISWorldIn-depth reports on US industries.