BA 316U Essentials of Marketing (Business Minor): Home

About this Guide

This course guide provides resources and suggestions on doing secondary market research. Use the tabs across the top to navigate through the guide sections.

PSU Library Core Business Resources Quick Reference
One page quick reference for best tools to start with. Some databases are not relevant to BA 316U.

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Essential Library How-To's

Click the image for a curated list of essential library video tutorials on various topics, such as:

Tours of the library building (virtual) and website
How to find books/ebooks, journals, and articles in the library catalog
How to use Google Scholar
What is Peer-Review and how to find peer-reviewed articles?
How to use the automatic citation generators in library resources

For more information, check out the official library YouTube channel and the how-to guides.

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Subject Librarian

Kerry Wu

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