BA 316U Essentials of Marketing (Business Minor): Home

About this Guide

This course guide provides resources and suggestions on doing secondary market research. Use the tabs across the top to navigate through the guide sections.

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Essential Library How-To's

Library How-to PlaylistClick the image for a curated list of essential library video tutorials on various topics, such as:

  • Tours of the library building (virtual) and website
  • How to find books/ebooks, journals, and articles in the library catalog
  • How to use Google Scholar
  • What is Peer-Review and how to find peer-reviewed articles?
  • How to use the automatic citation generators in library resources

For more information, check out the official library YouTube channel and the how-to guides.

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Subject Librarian

Kerry Wu

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