BA 385 Business Environment: Industry Info

Which industry does your company operate in?

Two tips on finding out what industry or industries a company operates in:

  • Most library databases that provide Company Profiles will include the primary industry (and sometimes secondary industries) the company is in. For example, in Business Insights: image of company profile in Business Insights
  • In IBISWorld, type in your company's name (or a main player's name if your company doesn't yield good results) to find relevant industry information: ibisworld company name search

Industry/Trade Associations

An industry association is established to advocate for the industry and associated companies. They collect and provide unique data/articles/reports. Sometimes these sources are on their websites for free.

To find the industry association websites:

  • Do a Google search with keywords followed by "association".
  • Industry profiles in library databases may have a section for related associations. For example, in the IBISWorld report, look under "About this Industry", then "Additional Resources".

Industry Profiles & Market Research Reports

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