MKTG 513: Pioneering Innovation: Home

In this guide you will find resources relevant to MKTG 513. As your research might be multidisciplinary, you might need to use sources beyond the typical "business" databases. To take full advantage of our disciplinary resources, check out the full list of our subject specific research guides as well as subject databases.

For Thematic/Content Analysis, here are some recommended starting points: 1) industry/market databases (IBISWorld, Mintel, Passport, Statista, etc); 2) industry/trade associations; 3) articles (newspaper, trade publications, academic, etc.) and press releases.

You may need to do multidisciplinary research. For example, you may need to dig into issues in education, sociology/social work, public health, environmental science, etc, and need to use specialized resources in those subject areas. The Subject Guides will be a great starting point and you can also contact our other subject librarians (authors of those subject guides) if you have more questions.