Consumer Research: Reports & Statistics

Consumer Profiles by Product/Lifestyle

If you're researching the demographics and attitudes/behaviors of consumers for a particular product/service or lifestyle, start with resources below: 

Useful Websites

Industry/Trade Associations

An industry association is established to advocate for the industry and associated companies. They collect and provide unique data/articles/reports. Sometimes these sources are on their websites for free.

To find the industry association websites:

  • Do a Google search with keywords followed by "association".
  • Industry profiles in library databases may have a section for related associations. For example, in the IBISWorld report, look under "About this Industry", then "Additional Resources".

Consumer Profiles by Location

If you are research "who lives here and what are they like?", start with the following resources:

Related  Resources:

Select Reference Books on Specific Industries & Consumers