Consumer Research: Reports & Statistics
Consumer Profiles by Product/Lifestyle
If you're researching the demographics and attitudes/behaviors of consumers for a particular product/service or lifestyle, start with resources below:
An industry association is established to advocate for the industry and associated companies. They collect and provide unique data/articles/reports. Sometimes these sources are on their websites for free.
To find the industry association websites:
- Do a Google search with keywords followed by "association".
- Industry profiles in library databases may have a section for related associations. For example, in the IBISWorld report, look under "About this Industry", then "Additional Resources".