MKTG 443 Advertising Campaigns: Industry/Market

Industry Profiles & Market Research Reports



Useful Websites

Market Shares

If you don't find market share information in secondary sources such as databases and websites, you may calculate an estimated market share. Divide your company's sales (if your company has only one type of product) or your product's sales (if your company has multiple products) by industry revenue (available in the Economic Census) or industry profiles.



Industry/Trade Associations

An industry association is established to advocate for the industry and associated companies. They collect and provide unique data/articles/reports. Sometimes these sources are on their websites for free.

To find the industry association websites:

  • Do a Google search with keywords followed by "association".
  • Industry profiles in library databases may have a section for related associations. For example, in the IBISWorld report, look under "About this Industry", then "Additional Resources".

Ad Rates

Many media companies list their rates on their websites. Just google [company, e.g., Wall Street Journal] ad rate and you should get to their "media kit" quickly.