MKTG 443 Advertising Campaigns [Convention Center]: Industry/Market
Industry Profiles & Market Research Reports
- MintelMaintains market research reports and consumer demographic/lifestyle profiles covering U.S. and international marketplaces.
- Passport (by Euromonitor)Contains extensive statistics and analyses on countries, industries, companies, and consumers.
- StatistaProvides statistics from over 18,000 free and proprietary sources on a wide range of topics such as business, media, and demographics.
Industry/Trade Associations
An industry association is established to advocate for the industry and associated companies. They collect and provide unique data/articles/reports. Sometimes these sources are on their websites for free.
To find the industry association websites:
- Do a Google search with keywords followed by "association".
- Industry profiles in library databases may have a section for related associations. For example, in the IBISWorld report, look under "About this Industry", then "Additional Resources", such as:
Select Local Resources
Do a keyword search of Portland tourism, Portland convention, Portland business travel, etc. Plenty of articles, including those from local media, covered this topic.
- Portland Business JournalProvides access to Portland Business Journal (and other city business journals) and Book of Lists. You must create an individual account to access.
PSU faculty/staff/students please create an account using your PDX email - Oregonian
Access to the Oregonian from 1987 to present. Additionally, 2017 to present is available in image format (digital reproduction of the print).
- Reference Solutions (formerly ReferenceUSA)Provides profiles of U.S. companies, health care providers, nonprofit organizations, and government agencies.