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Guide for MBA Students: Primary Research

What is Primary Research?

Primary vs. Secondary Research

Survey/Questionnaire Tools

Qualtrics & Google Forms

Resources on Doing Primary Research

Conducting survey research : a practical guide [ebook]
Designing research questionnaires : for business and management students [ebook]
An introduction to survey research. Volume I, Basics of survey research [ebook]
An introduction to survey research. Volume II, Carrying out the survey [ebook]
Talking to Humans
Under Nonprofits/Schools, fill out the form to request a free digital copy.
Testing with Humans
Under Nonprofits/Schools, fill out the form to request a free digital copy.
Understanding business research [ebook]

Sage Research Methods Online
Contains many ebooks on doing primary research, such as Delivering Results in Qualitative Market Research, Interviewing Groups and Individuals in Qualitative Market Research, Methods Beyond Interviewing in Qualitative Market Research, and more.