MKTG 443 Advertising Campaigns: Cite Sources

Citing Business Sources in APA Style

Unless otherwise specified, the preferred citation style used in business is APA (7th edition). The following guide provides guidelines and examples for citing PSU Library business databases. 

Online Citation Guides

Style Guides:

Tips on Paraphrasing & Avoiding Plagiarism:

Citation Help @ PSU

Citing ChatGPT and other AI Tools

Auto Citation: Pro & Con

Many databases provide automatically formatted citations based on popular styles -- see screenshots below. While these are convenient and useful, they are not always accurate. You do need to understand the basic format of your citation style to notice and correct any possible errors.

By the same token, while Citation Management Tools such as Zotero are wonderful, they may not handle certain specialized business sources very well. Again, review and edit your citations whenever necessary. 

Auto Citation Tool in the PSU Library Catalog

Click on the article title, then click CITATION, choose the style you want (APA, MLA, etc.), then click COPY CITATION underneath the generated citation:

auto citation in catalog record

Auto Citation Tool in Google Scholar

Click on the cite tool under the record and you will see pop-up with automatically generated references in common styles (APA, MLA, etc.):

google scholar auto citation tool

 

Auto Citation Tool in Business Source Premier

Click the Cite icon and select the citation style, then click Copy to Clipboard:

citation button in bsp

bsp citation generation