MKTG 443 Advertising Campaigns: Industry/Market
PSU/PCC Statatistics
- PSU Statatics (by the Office of Institutional Research & Planning)Statistical fact books (e.g., student profiles), department dashboards, enrollment modeling, etc.. Can be reached for further information.
- PCC Statistics (by The Office of Institutional Effectiveness)Institutional data, student profiles, etc. Including data on transfer students.
Industry Profiles & Market Research Reports
- MintelMaintains market research reports and consumer demographic/lifestyle profiles covering U.S. and international marketplaces.
- Passport (by Euromonitor)Contains extensive statistics and analyses on countries, industries, companies, and consumers.
- StatistaProvides statistics from over 18,000 free and proprietary sources on a wide range of topics such as business, media, and demographics.
