Database Tutorial: Simmons Insights: Home
Accessing Simmons Insights & Studies Available
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Simmons Insights (Formerly Simmons OneView)Demographics, psychographics, and media usage of U.S. adult consumers. Allows 5 simultaneous users. ** The previous platform Simmons OneView (OneView tutorial) will expire end of August 2019. **
Simmons Insights provides different "studies" with different datasets:
- NHCS Adult Study: demographics, purchase behaviors, lifestyles, psychographics (attitudes, perceptions, preferences, etc.), and media usage for US adult (18+) consumers.
- Simmons Connect: all NHCS data plus additional data on consumer digital behaviors (e.g., smartphone, tablet, and computer usage).
- SimmonsLocal (Portland, OR): demographics, purchase behaviors, lifestyles, psychographics (attitudes, perceptions, preferences, etc.), and media usage for consumers in the Portland, OR area.
User Guides
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How to Interpret Quick Reports DataFormat is based on OneView, but data interpretation remains the same.
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How to Interpret Crosstab DataFormat is based on OneView, but data interpretation remains the same.