Database Tutorial: Simmons Insights: Home

Accessing Simmons Insights & Studies Available

Simmons Insights provides different "studies" with different datasets: 

  • NHCS Adult Study: demographics, purchase behaviors, lifestyles, psychographics (attitudes, perceptions, preferences, etc.), and media usage for US adult (18+) consumers.
  • Simmons Connect: all NHCS data plus additional data on consumer digital behaviors (e.g., smartphone, tablet, and computer usage). 
  • SimmonsLocal (Portland, OR): demographics, purchase behaviors, lifestyles, psychographics (attitudes, perceptions, preferences, etc.), and media usage for consumers in the Portland, OR area. 

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