MKTG 436/536 Athletic & Outdoor Marketing: Home
by Kerry Wu Last Updated Mar 1, 2021 1805 views this year
Industry & Market Research
by Kerry Wu Last Updated Mar 1, 2021 1758 views this year
by Kerry Wu Last Updated Mar 1, 2021 148 views this year
by Kerry Wu Last Updated Mar 1, 2021 570 views this year
"In 2010, business leaders, along with city and state officials declared the Athletic & Outdoor (A&O) industry “the signature industry for the Portland region.”... The City of Portland’s economic development strategy highlighted A&O as one of four major industries that would be responsible for job creation and increased economic activity for the region." (Oregon A&O Industry Report)
This guide covers recommendations by Jennifer Nolfi (Executive Director of the Center for Retail Leadership), relevant resources available at the PSU Library, and other select Web resources.
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