Skip to main content

MKTG 436/536 Athletic & Outdoor Marketing: Home

Related Guides

About

Mt Mood"In 2010, business leaders, along with city and state officials declared the Athletic & Outdoor (A&O) industry “the signature industry for the Portland region.”... The City of Portland’s economic development strategy highlighted A&O as one of four major industries that would be responsible for job creation and increased economic activity for the region." (Oregon A&O Industry Report)

This guide covers recommendations by Jennifer Nolfi (Executive Director of the Center for Retail Leadership), relevant resources available at the PSU Library, and other select Web resources.

Click on the tabs above for more information.

CC Photo by: brookpeterson

Ask a Librarian

Chat   Email    Text   DIY

 

Subject Librarian

Kerry Wu

Email: wuq@pdx.edu   
Office hours by appointment