MKTG 436/536 Athletic & Outdoor Marketing: Home
by Kerry Wu Last Updated Nov 17, 2020 9730 views this year
Industry & Market Research
by Kerry Wu Last Updated Nov 30, 2020 9236 views this year
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"In 2010, business leaders, along with city and state officials declared the Athletic & Outdoor (A&O) industry “the signature industry for the Portland region.”... The City of Portland’s economic development strategy highlighted A&O as one of four major industries that would be responsible for job creation and increased economic activity for the region." (Oregon A&O Industry Report)
This guide covers recommendations by Jennifer Nolfi (Executive Director of the Center for Retail Leadership), relevant resources available at the PSU Library, and other select Web resources.
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