Database Tutorial: Simmons Insights: Crosstabs

About Crosstabs

Crosstabs lets you find specific insights on a "target" (what you want to study), or compare variables on multiple targets. You can select any variable (or combinations of variables) as targets, and compare targets according to any other variables.

For example, Larabar consumers vs. Clif Bar consumers, in terms of demographics, psychographics, media usage, usage of other products and brands, and more.  

7-minute Video Tutorial: Creating Crosstabs in Simmons Insights