Database Tutorial: MRI-Simmons: Quick Reports
About
The embedded video on this page was created based on the old platform called "Insights". The content and search methodology are largely the same in the new platform "Catalyst". Before I am able to update our own videos, please check out the new platform training video below created by MRI-Simmons:
About Quick Reports
Quick Reports provides the following information on a target (aka, people you want to study):
- Demographic Profile: age, gender, income, etc.,
- Segmentation: "consumer types" in key lifestyle areas (food, retail shopping, technology adoption, economic outlook, etc.)
- All other tabs: media usage habits of the target (** only available when you select Connect as the study)
- How to Interpret Quick Reports DataFormat is based on OneView, but data interpretation remains the same.