Database Tutorial: Simmons Insights: Quick Reports
About Quick Reports
Quick Reports provides the following information on a target (aka, people you want to study):
- Demographic Profile: age, gender, income, etc.,
- Segmentation: "consumer types" in key lifestyle areas (food, retail shopping, technology adoption, economic outlook, etc.)
- All other tabs: media usage habits of the target (** only available when you select Simmons Connect as the study)
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How to Interpret Quick Reports DataFormat is based on OneView, but data interpretation remains the same.