Database Tutorial: Simmons Insights: Quick Reports

Quick Reports provides the following information on a target (aka, people you want to study):

• Demographic Profile: age, gender, income, etc.,  
• Segmentation: "consumer types" in key lifestyle areas (food, retail shopping, technology adoption, economic outlook, etc.)
• All other tabs: media usage habits of the target (** only available when you select Simmons Connect as the study)