Company Research: Private Company
Research Tips
In the US, private companies are not required to release their financials. Therefore, most of the time you won't be able to get detailed financial statements on a private firm. Here are some strategies on researching a private company:
- Company websites and social media channels: your company's vs. your competitors'
- Shopping sites: why buy from them (price, quality, service)?
- Company profile databases: find revenue data (self-reported or estimates) and other limited information (depending on the size of the private firm) from the sources suggested below.
- Industry/market research reports: trends, competition, main players.
- Use industry benchmarks as proxy (e.g., you probably won't be able to obtain financial statements on your competitors that are private firms, but industry benchmark data might shed some light).
- Consumer profiles: demographics and psychographics
- Search for news stories on the company (using library databases or Google). This is especially important when the company is local and/or small. The company might have been covered in newspapers, trade publications, TV segments, or blogs.
Key Resources for Private Company Researdh
Company Profiles:
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Reference Solutions (formerly ReferenceUSA)For BIG to SMALL private companies. Sales and business expenditures data are estimates.
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Hoover's In-Depth Company ReportsFor BIG private companies. Search by company name. Accessed via Nexis Uni.
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Portland Business JournalProvides access to Portland Business Journal and Book of Lists. Also includes other city business journals.
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Business Insights: GlobalFor BIG and MID-SIZE private companies.
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Investext (via Mergent Online)Covers select private firms. Use the Keyword search field (instead of the default Company search field) in the dropdown menu.
Industry Benchmarks:
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RMA eStatement StudiesProvides financial ratio benchmarks data (norms and ratios) and industry default probablity data. This is the online version of the RMA annual statement studies.
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IBISWorldIn-depth reports on US industries.
Non-PSU Databases:
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CrunchbaseGood for researching startups. Free basic search and company profile.
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Mergent IntellectAvailable from the Multnomah County Library with a free library card. Basic information on public and private companies with "as reported" financials (if available).
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PrivCoProvides business and financial data on major, non-publicly traded corporations. * PSU doesn't subscribe to it so you have to purchase your own report."
Private Company Research Tips
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Getting In-Depth Competitive Intelligence on Private CompaniesCreative use of LinkedIn and other free Web resources.
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Library of Congress Guide on Private Company ResearchGeneral resources, some available from PSU Library.
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Using the Internet to Research Private CompaniesBe creative and persistent!
Business Filings
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OpenCorporatesFind places of incorporation and company linkage.
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Secretary of State ListingsLinks to Secretary of State websites and online company search. Limited information.
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Worldwide List of Company RegistersHosted by Wikipedia