Database Tutorial: Business Source Premier: Industry Profile (with FFA)

Suggestion

These are readily available reports that you can use as references. They should not be the only resources you rely on. Construct your own analysis by consulting multiple sources and adding your own independent thinking.

Industry Profile (with Five Forces Analysis)

** Not every industry has an industry profile. Marketline is the company that produces the reports. Enter the following search terms in the search boxes:

  • Enter industry keywords. If you are not sure what industry jargon to use or if your company operates in multiple industries, you can also try searching with a company's name (the company has to be one of the main players), like Coca-Cola in the beverage sector.
  • Enter the word marketline and you should see the auto complete suggestion "marketline industry profile", select that.
  • Enter United States, then click on All Fields to select Title -TI

search for industry profile

 

The search results are ranked by Relevance. Most of the time you should see the most recent profile in the top search results. If you don't, click Relevance and select Date Newest so you get the most recent results first. Click Access Now to view the full report. 

change result sorting

 

Marketline Industry Profiles have a section on Five Forces Analysis (FFA):

five forces analysis section