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In this Guide
In this guide you will find recommended sources for industry and market research, specifically the US market, although many of the sources also cover international markets.
Use the tabs above to navigate through sections of the guide:
Profiles/Reports/Statistics: industry profiles, market size, sources for environmental scan.
Norms & Ratios: industry ratios and averages, company-industry comparison, company-company comparison.
Market Shares & Rankings: company rankings, market shares.
Advertising & Brands: ad rates and expenditures, ad examples and product reviews.
Articles:finding articles on marketing and advertising.
Citation: how to cite sources, citation guides and tools.
* Image "Marketing" by tungphoto.
Subject Librarian |
Kerry Wu Contact Info Office: Rm 280D, Library Email: wuq@pdx.edu Phone: 503-725-4124 Links: Profile & Guides |
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