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BA 301 Research & Analysis of Business Problems: Industry Info

Research Tips

Two tips on finding out what industry or industries a company operates in:

  • Most library databases that provide Company Profiles will include the primary industry (and sometimes secondary industries) the company is in. For example, in Business Insights: image of company profile in Business Insights
  • In IBISWorld, type in your company's name (or a main player's name if your company doesn't yield good results) to find relevant industry information: image of industry profile in IBISWorld

Industry Research

Classification

Industry classification systems are created to promote data comparability. They are often featured in books, databases, and government websites. NAICS (current version) and SIC (older version) are the most widely used in the U.S., although many sources also have their own systems.

Industry Profiles & Market Research Reports

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