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BA 316U Essentials of Marketing (Business Minor): Home

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About this Guide

photo of book stacksThis course guide provides resources and suggestions on doing secondary market research. Use the tabs across the top to navigate through the guide sections:

  • Company Info & SWOT
  • Industry Info 
  • Target Market & Positioning
  • Brands, Channel, and Promotion
  • Articles
  • Cite Sources

 

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Kerry Wu

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Phone: 503-725-4124
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