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BA 311 Marketing Management: Home

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In this Guide

photo of a targetIn this guide you will find research tips and resources that will help you with the BA 311 Project. 

Generally, when doing secondary market research, consider consulting the following sources:

  • Industry profiles and market research reports
  • Articles from trade publications, newspapers, and business magazines
  • Industry or trade associations (e.g., National Sporting Goods Association)
  • Interest/Advocacy groups or other relevant organizations
  • Government data or reports (e.g., Census, NCHS)
  • Company website (for SEC filings and press releases) and social media
  • User-generated content (discussion forums, review sites, blogs, etc.)

 * Photo credit: "Target" by graur razvan ionut

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